What’s Your Personal Brand?

When people hear your name, what do they think of? Your reputation is your personal brand. Just like with branding a business, there are key words that everyone associates with your personal brand. Do you know what they are?

When you’re praised and ‘punished’ (i.e. in an argument) people are telling you how they perceive you. The words you hear repeatedly are positive and negative associations with your brand.

In order to change what your brand is known for, you have to change people’s perceptions. The way you change their perception is to change your actions.

What do you want to be known for? What actions are associated with a person who is known for those things?